Using Data to Empower an eCommerce business

This article from +Practical Ecommerce goes through some ways to use data to empower an eCommerce business.

You could also analyse baskets - how many were updated, how many were converted into actual orders, Are any baskets modified before being converted into orders and what are those changes (remove items, change quantities, etc.)

You could analyse customers - are there more than one customer at the same physical address, are here more than one customer with the same contact telephone number etc.?

Do customers go to your competitiors web sites after visiting you?