TDWI has produced a Checklist containing 7 Tips for Unified Master Data Management here which is sponsored by SAS.
They perceive Unified Master Data Management (UDM) as coordinated Data Management across the whole organisation on both the technical and business level at the same time.
I completely agree with #5 - regularly apply data quality functions to reference and master data. If reference or master data is not correct or of a good quality then any information linking to, or any report using it, runs the risk of being complete garbage.
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