5 Great Benefits of Big Data in Marketing in 2016 by Nate Vickery via +Datafloq - Consumers create massive amounts of data. Now with the introduction of advanced software made exclusively for big data analysis companies have the chance to use all this information for improving their sales. Since big data analysis is already in use in many Fortune 500 companies and adequate software is easy to find online, there’s no reason for marketers not to benefit from big data.
Any company can use the data no matter the size of the company.
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