Will Corporations Drown In the Flood of Data Heading Our Way? By Patrick van der Horst via +Information Management - Many companies are currently struggling with the data flood that is heading right for them. As the volume of unstructured data increases and the amount of storage available to preserve it all will decrease.
I agree with him - we need to concentrate on data that is useful (gives value) and not try to do everything with all possible data. I think this is part of the reason many big data projects fail - they forget to focus on something small that gives value to get the whole thing started (a bit like prototyping)
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