11 Stats that Prove Big Data is a Big Deal

Analytics have transformed the way we think about business. Big decisions were once made using a combination of precedent and instinct. Now, ease of accessibility is making analytics a critical component of any organization’s growth. From measuring productivity of workers to ROI of business initiatives, many companies have come to rely on analytics to track a variety of metrics—particularly big data, which is defined by Webster’s as “an accumulation of data that is too large and complex for processing by traditional database management tools.”

Continue to read at +Thinking Phone Networks