The world is a huge storehouse of structured and unstructured data that extends well into the range of petabytes and zetabytes. Business enterprises usually have such large repositories of data related to their business processes, customer information, evolving market trends along with data coming in from an enterprise's social media streams. In such a scenario, business enterprises can utilize predictive and big data analytics to make informed decisions to facilitate the creation of multi-dimensional customer services and to enhance their productivity.
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