The “big data” hype rages on, especially for retailers anticipating the holiday shopping season. If you are among those hoping to find a sudden, near-miraculous solution to your data concerns, I have good news and bad news:
The good news is that big data is not a magic cure for sales woes. The bad news is that big data is not a magic cure for sales woes.
Continue to read on +BusinessIntelligence.com
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