Wednesday, 17 December 2014

Interview: Daqing Zhao, Macys.com on Advanced Analytics for Marketing in the Big Data era

KD Nuggets discusses Analytics at Macys.com, comparison of advanced analytics with traditional BI, building data models for scalability, problem of data models becoming quickly obsolete and challenges in customer targeting.

No comments:

Post a Comment

Note: only a member of this blog may post a comment.