Sunday 28 December 2014

Will Big Data Resolve Questions of Measurement in Social Research?

The big five personality traits are some of the most well researched concepts in the field of psychology. It is a framework used to understand human personality along five factors; openness, conscientious, extraversion, agreeableness, and neuroticism. Each factor has its own spectrum and an individual may rank anywhere between the points of the two extremes. An individual’s personality will be an amalgam of these factors.

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