Social networks have grown by leaps and bounds, and will continue to do so in the coming years. With so much social media data to sift through, businesses have come to depend on listening platforms more heavily before drawing up any new marketing programs. Such software tools enable us to capture, manage, and analyze social data accurately, and there’s no denying that it is a rich source of information. However, few marketers know exactly how to use the data to their full advantage.
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