Big Data and Small Businesses: Why Use It and How to Make it Work

More and more enterprises all over the world are leveraging big data for their businesses. For small businesses, however, it’s another story.

The misconception is that big data is just for big businesses. In fact, a research called Top 10 SMB Technology Trends for 2014 done by the SMB Group states that although SMBs understand the value of getting information for their businesses, only 18% of small businesses and 57% of medium scale businesses use business intelligence and analytics solutions.

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