Inside Google's Insurance Data Strategy

When the long-awaited Google Compare for auto insurance aggregator launched last week, the largest U.S. P&C insurers were conspicuously absent. Industry observers commented that there was a latent fear that Google could “reverse-engineer” the auto insurance business through its connection points with carriers. So by their absence, the largest insurers were sending a message that they don’t want to give away core parts of their business such as their rating algorithms to a data- and cash-rich company that has been rumored to have eyes on being a carrier.

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