Friday, 13 March 2015

The Consumption Mindset: Turning Analytics into Action

In 1963, Bernard Forscher wrote a fascinating letter in a science journal -- in which he likened scientists to builders tasked with making edifices (explanations or laws) out of bricks (facts). These ‘builders’ became so obsessed with making bricks that over time there were more bricks than edifices. Bernard concludes his story with the assessment that builders were no longer making a distinction between a pile of bricks and edifices.

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