Saturday 28 March 2015

Analytics Won't Cure Stupidity

Every now and then you'll see a reference in the news or in general conversation regarding how some big data or analytics project failed.

If it's a big-money failure, particularly in the government realm, you can be sure that it will be high profile, and that it will bring the "critics of everything data" out of the shadows. We've seen these stories occasionally as big data has caught the public eye, and you can bet that with more organizations turning to analytics and big data we'll see even more projects gone bad. One side effect will be that the failures will taint the success stories.

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