6 Benefits of Data Modeling in the Age of Big Data via @datafloq

In dealing with Big Data, you've probably heard the term “data modeling” being used as a core concept in dealing with large amounts of data. Data modeling is a branch of specialization in and of itself. It’s a term you should be familiar with, and in this column, we’ll explore what it is and, more critically, why it’s important and what the different benefits are of data modeling.

Read about it here on Datafloq.  I particularly like it helping with data integration.  Sometimes people call the same thing by many different names and may even have them in a different format. That doesn't mean it is not the same,you just need to find the key to integrating them.