Why Bad Data is Wasting Your Marketing Efforts via @Datafloq

Businesses are starting to realize that data quality is worthy of more serious investment. 81 per cent believe good data is key to marketing success. Marketers need high quality, complete, valid, and accurate data to make good quality decisions, in order to avoid the need to scrap a project and start again from scratch. The more data we have the more expensive it is to put off the data quality initiatives we need.

Read the article here on Datafloq.

I have to agree.  Garbage data gives garbage results.  Even worse - you waste valuable money on campaigns that do not give the return it should.  Also remember we've all felt annoyance at getting unwanted mail from an organisation. Why risk reputation damage with the recipient when if you only concentrated some effort on the quality of the data you could have saved all of that.