How to Retain Your Existing Customers with the Right Data via @Datafloq

Customer acquisition strategies get huge attention – after all, new customers are the lifeblood of any business. However, you have probably heard the stats before - it costs six to seven times more for an organization to acquire a new customer than to keep an existing one. So while you should never lose focus on acquiring new customers, don’t forget about the ones you currently have and Big Data can help you with that.

Read about it here on Datafloq.