How to Hook Up Your Event Data for Behavioral Insights
Tinder discusses strategies for behavioral analytics and how they can be applied at your company to increase conversion, improve engagement, and maximize retention.
Thursday, October 22nd at 10 am PST, 1 pm EST
Every day your customers are talking to you in the most dependable way, their behavior in your product or service. Understanding these behaviors takes a special approach, especially when looking at massive amounts of event data.
Tinder VP of Technology Dan Gould will cover how Tinder re-invented its behavioral analytics approach with Interana to tune matchmaking and business operations. ESG Senior Analyst Nik Rouda will discuss the broader benefits of behavioral analytics on event data with best practices and industry research.
The webinar will cover topics such as:
- Why a solution built for speed and scale (trillions of events in seconds) is so important to Tinder and the insights it's enabling.
- How Tinder uses behavioral analytics to understand their users to improve features and develop new ones such as Super Like.
- Why simple and interactive access to behavioral insights is critical to a successful strategy - Tinder enabled departments like product and marketing to use data every day.
- Tinder's struggles with other solutions like Hadoop and why they couldn't support their scale or analytics needs.
Register here
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