Monday, 12 October 2015

Beginner’s guide to Design of Experiments (with case study on banner advertisement) via @AnalyticsVidhya

An interesting elaboration on how companies develop their "design of experiments" to analyse customer requirements and accordingly coming up with marketing strategies for maximum customer likings.

Brilliant article on AnalyticsVidhya explaining how marketing experiments are designed and how to measure them.  Well worth a read.

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